Wendy Yue основала собственную ювелирную мастерскую в 1998 году, вскоре она стала одной из самых известных в Гонконге. Компания развивалась и становилась все успешнее, дизайнер не раз сотрудничала с известными ювелирными домами самого высокого класса. Но однажды Wendy Yue решила, что пришло запустить собственный бренд и тем самым вывести свое дело на качественно новый уровень – так была создана марка Wendy Yue.
Wendy Yue, a Hong Kong native who has spent most of her life travelling, dreaming, and creating, is not quite the flamboyant parallel to her whimsical designs—to one’s surprise. A mysterious and private person, Yue seeks to express herself through her jewelry and allow her designs to speak for themselves.
At a young age, Yue left her hometown to study language and culture in Vienna, which enabled her to travel across Europe and hence began her journey in self-discovery. Her infinite curiosity in nature and beyond prompted her beginnings in jewelry design. She became madly fascinated with wildlife and the magical bond it created between nature and her existence. Hoping to preserve her memories and to share her revelations, Yue began to record her travels with captioned colored-pencil drawings. The idea of creating jewelry to be worn daily that would remind her of her travels seemed like the most enduring monument in remembrance of the bits and pieces of her expeditions. And so it began.
Yue’s atelier was established in 1998 and has since become one of the most renowned Hong Kong jewelry design firms, notably for staying true to its bold and daring philosophy. After years of growth and success, including private collaborations with various high end labels, Yue decided it was time to create her own label and take her business to a whole new level. The concept behind the Wendy Yue label is the embodiment of Yue’s most authentic creativity, uniquely created to open up the depths of one’s imaginations.